Let me try to guess the situation you’re in at the moment. You’ve been doing research lately, asking questions and trying to find the new software you’re going to use for your business. 


On your way, you’ve stumbled upon both Clickfunnels and Builderall and you’re now in a struggle – which one should you choose? 


Both of the platforms claim that they’re the one and it begs the question – which one is better?


In this post, I am going to compare the two platforms and show you where does the one have an edge over the other and finally, I’ll help you pick the right one for your business. 


Content table:

  1. Clickfunnels and Builderall – Quick Overview
  2. Clickfunnels and Builderall – Detailed Comparison
  3. Where Does Clickfunnels Win
  4. Where Does Builderall Win
  5. Which One Should You Choose
  6. Final Thoughts


Let’s do it! 

Clickfunnels and Builderall – Quick Overview


First of all, if you have no idea what Builderall and/or Clickfunnels are at all, go read my reviews on both of the platforms, they are very in-depth and you’ll have a perfect understanding of what Clickfunnels and Builderall are by the time you’re done with reading them. After that, come back to this post to make a final decision. 


Shortly put, Clickfunnels is a software that focuses mostly on the marketing side of things while Builderall is a complete business platform. 


Clickfunnels only builds sales funnels while Builderall can build websites, sales funnels and do a lot of other things as well. 


Both of them have their pros and cons and later on, I’ll cover who would benefit more from Clickfunnels and who would from Builderall so make sure to read till the end because I also have a special gift for you at the end of the post.

Clickfunnels and Builderall – Detailed Comparison 


Sales Funnel Features


I’d like to first start off with the major features and then move on from there. I’ll begin with comparing the sales funnel features of the both platforms. 


When it comes to building a sales funnel, Clickfunnels helps you with their drag-and-drop editor, hundreds of templates, sales funnel marketplace and in-built autoresponder and affiliate management tool. 


But these are just the tools, you’d just be wasting your money if you didn’t know how to use them, right?


This is why Clickfunnels also offers a bunch of courses on sales, marketing, business and similar topics for free to anybody who becomes a member. These courses were mostly created by one person – Russell Brunson, Clickfunnels CEO. 


clickfunnels update


Moving on to Builderall, when it comes to their sales funnel features, they offer you a new, still in BETA phase editor Cheetah, Builderall Canvas and Pixel Perfect which is also a builder like Cheetah but is fully developed and comes with hundreds of templates. 


They also offer a bunch of smaller apps such as webinar streaming app, Facebook chatbot and others but I’d say that most of them couldn’t compare to their mainstream competitors. 


Having that said, we’re only comparing Builderall and Clickfunnels today so let’s just focus on them. I’ll start off by comparing Builderall’s Pixel Perfect and Clickfunnels page builder.


When it comes to these two, I’d call it a close race. Both editors are fairly simple to use yet have so many features and therefore, require a bit of time to be mastered.  


clickfunnels editor


Thankfully, both of the platform’s owners had thought of that as well and have decided to make it easier for their members by adding a bunch of content explaining how their editors work which is really cool.  


I’ll get into their training later on but both of the platform’s page builders are really good when it comes to user-friendliness. 


However, Pixel Perfect comes with way less sales funnel templates, most of it’s templates are for general websites. 


For some, this may be a win but for some a huge loss since Clickfunnels comes with no templates at all for normal, standard websites.   


The thing is though, this is a comparison between Pixel Perfect and Clickfunnels editor. We have yet to see how Cheetah develops in the future. Builderall also comes with Builderall Canvas which is a funnel mapping tool that is similar to Funnelytics


Clickfunnels doesn’t have a funnel mapping feature so I’d say Builderall wins there.   


All in all, when it comes to sales funnel builders, it’s a pretty close game here but there are a lot more things to compare so let’s go.





Both Clickfunnels and Builderall have an in-built autoresponder, Follow up Funnels (formerly known as Actionetics) and MailingBoss. 


Rich with features, both autoresponders can really come in handy since they’re built-in and can be easily integrated with the rest of the tools in their platforms. That saves you a lot of headaches and it also saves you money.   


The first thing you may notice is that Actionetics is pretty expensive to use since you can only access it in Clickfunnels Platinum which starts at $297 per month. 


On the other hand, MailingBoss can be used for free with Builderall’s free plan. Don’t hype yourself though, you want to hear what I have to say next.  


mailingboss workflow


From my personal experience, MailingBoss can get glitchy. It also requires time to be fully figured out. User-friendliness is not the strongest side of MailingBoss although there are videos to help you learn how to use it. 


On the other hand, Actionetics is much more simple to use. You can easily view your contacts’ profiles and gather data about them that you can later use to create Smart Lists.


Smart lists are lists of your contacts that have been created based on some characteristics or actions they’ve performed.


For example, a smart list can be only a list of people who have bought 3 or more of your products. This is where Actionetics destroys MailingBoss because MB can’t do that. 


Another thing MB lacks is Action Funnels. Now, an action funnel is a collection of steps a user is put through once he subscribes to a certain list of your’s.



The thing about Actionetics is that it is designed in a way so that you can do anything you want with it quickly (f.e. create a list or send an email).


MailingBoss, on the other hand, is a bit slower and more confusing. 


Although more expensive, Actionetics takes a big win in the autoresponder comparison. 


Checkout/Shopping Cart


One of the most important parts of your sales funnel is a checkout. This is where your customers are actually going to enter their credit card info and give you money. 


This is why it’s important to have a flexible shopping cart tool inside your preferred software. 


Both platforms come with great features when it comes to checkouts but which one is better? 


First I’ll dive into Builderall’s new, still developed Supercheckout



This one looks very promising to me because it allows you to do many things – create and add products, create coupons, discounts and also an affiliate program for your products. 


It also helps you keep track of your sales and overall data of your campaigns. 


For Builderall’s old checkout, I am not really impressed. It’s just a regular shopping cart in which you can’t even add cross-selling offers.



On the other hand, Clickfunnels comes with a checkout system that allows you to increase your order value by adding cross-selling offers. 


When it comes to creating affiliate programs, they offer you an app called Backpack that is a lot more powerful affiliate tool than the one from Supercheckout. The only downside is that it is only available in Clickfunnels Platinum, same as Actionetics.


Who wins in this category? The thing is, we have yet to see. Builderall’s team is still developing the Supercheckout system but for now, it looks promising.


When it comes to the affiliate tool, Backpack certainly gives a strong punch to Builderall and I really don’t believe that they’ll develop a better affiliate tool than Backpack but who knows…



Website Builders


I’ve mentioned this before in the post but now, I’d like to dive a bit deeper into this topic.


As you know, Clickfunnels is a sales funnel software. It is not made for designing regular websites so it’s really difficult to create one with Clickfunnels. 


This is where Builderall has a strong ever edge over Clickfunnels because Builderall’s Pixel Perfect can create a regular website, blog and they also have some checkout features for your websites.


Pixel Perfect comes with hundreds of website templates and those cover almost all industries you can think of. 



Builderall has some nice blog features but I wouldn’t look further than WordPress for building a blog. Luckily, you can integrate WordPress to Builderall as well. 


This way, you can write blog posts with WordPress and add them to your Pixel Perfect site. 


When it comes to website building, Builderall strikes back with a strong win. However, this all depends on what you are looking for as a buyer. We’ll get into that later on.





The store template you see above comes from Builderall’s eCommerce app which was developed thanks to their partnership with Magento, a reputable eCommerce platform.


How does Clickfunnels stand in eCommerce category?


Pretty strong, to say the least. Although it can’t build typical stores you’re used to seeing, it can build eCommerce sales funnels which can produce great results as well, if done right.


trey lewellen sales funnel


If you’re into eCom, I’d recommend learning about sales funnels for eCommerce and see if you’d like to take that route or just build a regular storefront.


Whatever you choose, Builderall has a strong new app created with Magento and Clickfunnels is one of the best software for eCommerce sales funnels so I’d call it a draw.  




Let’s now check how well do these two bad boys integrate with their fellas from the software industry. 


Interesting fact about this is that Builderall was pretty closed system for years until they had recently started adding integrations like WordPress and others.  


On the other hand, Clickfunnels was always open. In fact, as of right now, it has about 1500 integrations which is a massive number. 



However, both platforms integrate with Zapier so that means that you can connect pretty much anything you can possibly think of to these two. 


I like how Builderall has started to integrate with other companies and really get out of that closed system they were once in but I have to give this win to Clickfunnels because they have way more integrations than Builderall at the moment. 


I mean, it’s not even close.   




A subcategory to the one above, let’s now check the payment gateways of the two.  Currently, Clickfunnels has 8 payment gateways:

  • Apple/Android Pay
  • Keap
  • Recurly
  • Stripe
  • PayPal API
  • Authorize.net
  • NMI
  • EasyPayDirect


And it also supports other third product access options such as:

  • Warrior Plus
  • JV Zoo
  • ClickBank


What about Builderall? They currently support 5 payment gateways:

  • Stripe
  • PayPal
  • Authorize.net
  • Braintree
  • PagSeguro (available only in Brazil)


And two third party product access channels:

  • JV Zoo
  • ClickBank 




This is a bigger one. I’ve mentioned that both of the platforms have some training content prepared for you to watch and learn from but which one is better? Let’s find out!


Builderall has 3 levels of training content – basic, intermediate and advanced. In the basic training, they cover simple stuff like how to create a website or a landing page.


Intermediate level training covers stuff like webinars, chatbots, affiliate marketing, building an email list, driving free traffic from Instagram and Twitter etc.


And in the advanced section, you can learn how to do email marketing with MailingBoss, how to use Canvas and how to create an eCommerce store.


The thing I’d like to point out, the same thing I’ve said in my Builderall review, is that their training is a bit too technical and it doesn’t really dive deep into some topics that every single marketer should learn about like f.e. ads, how to sell etc. 


The training covers how to build a website but what about driving traffic? You may get all excited about building a website but that takes only a few hours while driving traffic takes weeks, months or even years. 


They do cover some organic traffic methods but nothing in-depth which is not a good thing if you’re a beginner. 


builderall training


What about Clickfunnels? Well, they have FunnelFlix


Ever heard of Netflix? 




FunnelFlix is like Netflix but for entrepreneurs. It has hours upon hours of training content in which Russell and other marketers dive deep into topics such as sales, marketing, how to communicate with your audience, how to drive traffic etc. 


sales funnel training


Binging now doesn’t seem like a waste of time, does it?


What I like about the most of courses from Russell Brunson and his partners is that they get into the technical stuff after they’re done with fully explaining how sales funnels, driving traffic and other stuff work to it’s viewers. 


For example, in the One Funnel Away Challenge, they spend 4 weeks on mindset and sales funnel training and only get into actually setting things up inside Clickfunnels in week 5! See the difference? 


Russell and his team have developed and launched a lot of courses, most of which are very expensive. But when they launched Clickfunnels Platinum, all of these courses became free for Clickfunnels Platinum members. Yes, courses like Funnel Builder Secrets, Traffic Secrets and others, you can now access them for free by becoming a Platinum member.


For entrepreneurs who have already built some cashflow, this can be a too-good-to-be-true type of deal but for total beginners, this is still too expensive since Clickfunnels Platinum starts at $297 per month, as I’ve already mentioned. 


But anyway, Clickfunnels takes a huge win in this category. I’d recommend to anyone, even if you want to become a Builderall member, to go through these courses, at least the One Funnel Away Challenge which is only $100. 


ofa platinum


Community and Support


One very important and often overlooked part in reviews such as this one is how well does a company take care of it’s customers.  


So, how do these two stand in this category?


First of all, let’s talk about the community. Both platforms have huge communities on Facebook with Builderall’s having over 50,000 members and Clickfunnels community having over 200,000 members. 


Both communities are very active and you can find an answer to almost any question you might have by just asking it in the group. In Clickfunnels community, members take this even further by openly sharing long, blog-type posts on how to achieve a certain goal. These are really helpful and I’ve learned a lot of helpful stuff myself by just scrolling through Clickfunnels Facebook group. 


Clickfunnels also has another special community which is called Two Comma Club. This is a community of people who have made over a million dollars with Clickfunnels and it currently has over 200 members. 


In other words, if you make over a million dollars with a sales funnel made with Clickfunnels, you’ll enter this club, win prestigious awards, be invited to speak on stage in front of thousands of other entrepreneurs and meet with other club members. 


I love when a company comes up with a way to make their customers feel special and I know that you love that too. This is surely one great way to do that, come up with an exclusive club solely for your customers, and not just any but the absolute top of the ladder. 


picture of people who have made over a million dollars with one sales funnel


Another thing, both companies have great leaders. Eric and Russell have done a really great job of building their companies but, I have to say, you can’t compare the content that Eric is putting out to the content of Russell Brunson.


Having a podcast and a Youtube channel with hundreds of thousands of followers and constantly writing new free books and creating free courses, Russell Brunson is definitely a more accomplished leader. 


No disrespect to Eric but I’ve learned so much more things about sales from Russell’s courses (specifically OFA Challenge) than from watching Eric’s videos. 


And finally, support – are you in good hands when a problem occurs?


Personally, I’d give a few extra points to Builderall’s support team because they really do an awesome job. They respond to tickets very quickly and they also have live chat.


Clickfunnels, on the other hand, has a bit slower support and although they have live chat as well, I am not quite impressed. I’ve talked about this more in my dedicated Clickfunnels review but thankfully, it’s a no major issue. 





How about the pricing options of the two?


I’ll start off with Builderall. Currently, it has 5 plans available and most of them aren’t expensive. They even have a free plan for people who are totally new to online marketing and don’t have any money to invest at all. 


builderall pricing plans


However, although free, you can’t set up your own domain with the first plan. This is fine if you’re only going to create some landing pages and do email marketing but if you want to have a website, prepare to spend some money. 


Other than that, Builderall is pretty affordable. Compared to Clickfunnels, their most expensive is plan is cheaper than Clickfunnels Startup Plan which is the least expensive of their plans. 


clickfunnels plans


As you can see, Builderall clearly has a better price and you can get some apps that Clickfunnels doesn’t have so they take a win here. 


Affiliate Program


Did you know that if you bring 200 new customers, 100 to Clickfunnels and 100 to Builderall, you’ll win 2 dream cars. Not one but two!


Both platforms have lucrative affiliate programs, with Clickfunnels paying 40% commissions on all sales (including high end products such as Funnel Builder Secrets which costs $1997) and recurring commissions on the software subscription and Builderall paying 100% commission per sale for the first month’s payment and then 30% recurring. 


If you bring 100 customers to any of the two companies as an affiliate, you’ll win a car of your choice but the price has to be lower than $500 per month. However, if you bring 200 customers to your preferred company, the car payment will be $1000 per month. Yes, this counts for both of them.


Picking the better affiliate program is really a tough once since it’s a very close race here. The only difference is that Clickfunnels has many other products in their ecosystem, not just the software while Builderall has only one product – the software itself. 


This way, you can promote Clickfunnels courses and books and if you sell a course of their’s, let’s say OFA, and if they decide to buy Clickfunnels 2 weeks after buying OFA, thanks to sticky cookies, you’ll get a commission on that sale as well which is really cool. 



The thing you may like as an affiliate is that Builderall is a lesser known product which cuts the competition down a little bit but still, that doesn’t mean that it’s easy. 


Due to both affiliate programs being so lucrative, I’ll call this a draw.


And that almost finishes up this comparison, my friends. Now, it’s time to see where does Clickfunnels has an edge over Builderall and vice versa. I’ll also add some things I haven’t mentioned above that pretty much explain themselves so let’s go!

Where Does Clickfunnels Win
  • Actionetics – autoresponder
  • Backpack – affiliate management tool
  • Training, community and leadership
  • Payments and integrations
  • More products in their ecosystem
  • Free courses and books
  • Free 30-min call with their team’s member to help you get started
  • High commissions on expensive products
  • Less glitchy
Where Does Builderall Win
  • More affordable
  • Has a free plan for total beginners
  • Total marketing toolkit
  • Website builder with hundreds of templates
  • Canvas – funnel mapping
  • eCommerce app
  • Faster support
  • Faster loading speed
Which One Should You Choose


So, what should be your final decision?


If you’re looking for a great marketing automation tool and have a product(s) that you want to sell and maximize your sales and profits, Clickfunnels is for you. Not only do they have a great funnel builder but also an email and affiliate management tool that can automate a lot of work for you and really help build that passive stream(s) of income.  


Also, if you really want to learn about sales funnels and all related stuff, you should consider checking out Russell’s courses. You don’t have to join Clickfunnels to learn from Russell although doing that can really help because those courses are obviously based on Clickfunnels. 


On the other hand, if you want to save some money and get that all-in-one system then Builderall is for you. Note that Builderall is a longer learning curve so with it you’re really investing more time than money. 


Builderall is also great for total beginners who really want to start learning and making some money online without being set back by an expensive price tag. Cool thing is that with Builderall, there are many ways you can make money. 


You can build an eCommerce store, affiliate website, sell websites and other services to clients etc.  


Whatever platform you choose, I have some nice bonuses for buying either Clickfunnels or Builderall through my affiliate links. Feel free to check them out if you’re interested.

Final Thoughts


To be honest, whatever platform you choose out of these two, you won’t make a mistake. I’ve used both of them and I can proudly say that they are very useful but don’t expect them to serve as a magic system that can make you money with a push of a button. You still have to do some work. 


But the beauty of marketing automation systems is that you only need to do the work once and then the software will do the rest. 


Anyway, I hope that this review has helped you make the final decision. If it did, make sure to click that little Like button below and share this post with other people who may be interested. These things tell Google’s algorithm that this post is helpful and therefore, Google shows this post to more people who need help as well. 


Any questions? Leave a comment below, I will gladly respond. Other than that, have an awesome day and stay tuned for more posts!



  1. Great post Bogdan. Clickfunnels is certainly a great platform, but as you point out, a tad pricey. The CF community is excellent though!

    1. Thank you Andy! Yes, the price is a big issue for many but as they say, you pay for what you get. Glad you’ve liked the post!

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