My oh my, we’re gonna have a tough one today! It’s time to do a comparison between two great rivals – Clickfunnels and LeadPages.
Both belong to a group of leading online marketing software in today’s software industry. Both software’ creators claim to be “the best” software for marketers and business owners and that the other is “no match”.
They both also claim that their software is the easiest and fastest one to use and that, again, the other is “no match”.
Clickfunnels and LeadPages are intense rivals, think of Lakers and Celtics or Packers and Bears. It’s nasty.
With all seriousness though, as a business owner or an independent marketer who has never used any of the two mentioned tools before, it may be hard to figure which one suits you better than the other, especially because of their intense yet very effective marketing.
In this post, I’ll show you how do these two stack up to each other and where does one prevail over the other.
- Clickfunnels and LeadPages – Quick Overview
- Clickfunnels and LeadPages – Detailed Comparison
- Where Does Clickfunnels Win
- Where Does LeadPages Win
- Which One Should You Choose
Sit tight because blood will be spilled!
Clickfunnels and LeadPages – Quick Overview
Clickfunnels and LeadPages are both the sales funnel software. More than just “another page builders”, with any of these two powerful products, you can create a sales system that runs on autopilot and also understand customers’ behavior.
A thing that a lot of people point out is that “all in one” feature with which you don’t need to pay for any other marketing software. However, how true are all of these claims?
Clickfunnels company and Russell Brunson especially emphasize that as one of the main benefits of Clickfunnels product. Along with LeadPages, a lot of marketing is also geared towards the user experience and how you can create a landing page, email campaign, and anything else you want within minutes.
So, to answer the starting question – What can these two pieces of software be used for?
Both Clickfunnels and LeadPages can be used for generating leads and sales from your main website and/or independent small websites you create with them.
These small websites are usually comprised of just a few pages but each page plays an important role in converting a new visitor into a lead and then that lead into a sale.
While Clickfunnels is geared more towards building a complete sales funnel, LeadPages is mostly used for just getting people to subscribe to your email list. However, that doesn’t mean that you can’t sell with LeadPages – you definitely can.
In addition, with LeadPages, you can also create an entire website. This website can also be optimized for SEO pretty easily. However, we all know that nothing beats WordPress in this category but it’s a sweet add-on.
With LeadPages, you can do a really great job of turning your website into a lead-collecting machine.
Having all of this said, it’s time to dive deep into the comparison. After that, I’ll help you pick the right tool for you by pointing out what each tool is better used for.
Clickfunnels and LeadPages – Detailed Comparison
Here we go, the ball is tipped!
I’ll start off with the biggest and most important features of both tools and then go down from there.
Sales funnel features
When it comes to building a sales system around your product, Clickfunnels has to offer you a drag-and-drop editor with a lot of premade templates, fast and easy-to-use checkout, order bumps, upsells, and downsells, an autoresponder called Actionetics, and an affiliate management tool called Backpack.
Their page builder is really programmed in a way so that you can create funnels that will maximize Average Order Value or AOV because it comes with proven-to-work templates (not all are free but there is enough of those which are), high-converting checkout with order bumps, and the ability to add as much upsells and downsells one may want.
You can also do A/B testing of your pages with all plans, something that in LeadPages can be done only in more advanced plans although plans and pricing are things we have yet to get into.
This is a lot of features and one may go nuts trying to figure how to use all of them at once. Luckily, Russell Brunson has thought of that too and that led to him and his company publishing dozens of books, courses, mentorship programs, and live events that teach not only how to use Clickfunnels but how to sell in general.
This is where the real value of Clickfunnels comes in – you can access almost all of his premium content – only courses – for free, just by becoming a Clickfunnels member. Heck, you can even access them while on the free trial.
All of these courses can be watched from FunnelFlix and how much of it you can view really depends on the plan you’re paying for.
Yup, all of the stuff you see above – accessed for free. These lessons go much deeper than how to build a landing page. Inside FunnelFlix, you’ll have the opportunity to learn from reputable names such as Tony Robbins, Jay Abraham, and others teaching how to be successful in areas such as business, relationships, self-development, etc.
This is where I believe Clickfunnels delivers a strong jab to LeadPages. You rarely see a CEO of any company care so much about his/her customers being successful. A lot of other software companies do have some coaching programs but Clickfunnels has gone in-depth the most.
Now onto LeadPages.
They also provide you with some nice selling features. You get a lightning-fast page builder, high-converting templates, the ability to add upsells, and a classic checkout. However, there are some downsides.
Checkout itself isn’t available in all LeadPages plans, only in more expensive ones, same as A/B testing which kinda stinks. Their checkout is also pretty basic and doesn’t come with revenue-boosting features like f.e. order bumps such as Clickfunnels checkout.
When it comes to resources on how to use their software to get the maximum results, they do provide you with some written guides, webinars, and podcasts but those go nowhere near in-depth as Clickfunnels courses do.
Having that said, the place where LeadPages’ features beat Clickfunnels’ is speed. With LeadPages builder, you can publish a page in minutes because everything is so easy to navigate and use and the load speed is great.
On the flip side, Clickfunnels is not that bad but certainly, improvements can be made. It takes a while to add a new funnel to your account and once you do, it takes a while for the template you select to load. And after that… well, you get the picture.
When it comes to customization, LeadPages page builder is pretty limited as it’s not a classic drag-and-drop builder but you have certain zones on the page where you can move your elements and can’t drag them around as you wish.
With Clickfunnels, things are a little better although their editor is also not a full drag-and-drop one, same as LeadPages’, but they do have more customization options.
All in all, who wins in this category?
When it comes to sales funnel features, Clickfunnels takes a lead here. They have a more customizable editor, more – and better – content for people to consume, Actionetics, and Backpack which allow you to sell to your leads and recruit affiliates, better checkout, etc.
Although LeadPages is much easier to learn how to use, Clickfunnels wins this category.
I’ve mentioned leads, let’s now cover which one is better for grabbing them.
Selling is one thing but before you do that, you need to have contact information of the audience you’re going to sell to. You have to have a prospect’s phone number before getting them on a sales call. You need your prospects’ email addresses before sending your sales email and directing them to your sales page.
When it comes to generating leads, with Clickfunnels you can create an opt-in form and pop-up on your page. In other words, only the most basic stuff. Overall, Clickfunnels’ main focus is not generating leads, just a part of it. This is why they don’t provide you with so many features for doing so.
Now, looking at LeadPages, this is where their counterpunch comes in. With LeadPages you can not only generate leads from a landing page you’d created with them but from an already existing website as well using alert bars and pop-ups.
There is also an app called LeadDigits that allows you to collect leads via a text message. This is very useful for people who are advertising offline as well.
LeadLinks is another app that can create links that, once they’ve been clicked on, will automatically opt-in a person to your email list.
It’s not only adding people to your email list. LeadPages can also be easily integrated with Calendly meaning that visitors can schedule a call with you or your salesperson directly from your landing page.
In this category, LeadPages takes the win so it’s pretty much a tie at this point. Clickfunnels has better selling features, while LeadPages is better at bringing people who would be sold to. It really depends on what your goals are.
However, let’s now cover a few small wins from each of these.
Clickfunnels has Actionetics
Time to take a look at contacting automation software. Actionetics (renamed to Follow up Funnels in 2019) is an app available in Clickfunnels Platinum and Collective. It’s not available in the Clickfunnels Startup plan.
This app is powerful. To save you from reading an article I have dedicated to this app only, it’s an email marketing autoresponder and it allows you to a bunch of advanced stuff like creating smart lists, track which people take action with your emails the most (click a link, buy a product, etc) and you also have no limits on the number of subscribers you can have.
The only con is that it is a bit tough to figure out how to use at first. However, if you watch courses and tutorials, you will be just fine.
On the other hand, LeadPages has no email autoresponder which means that all the leads you generate using its powerful features have to be contacted using a 3rd party tool which for me is just a shame. The reason being is… imagine how powerful this software would be if it had one!
You could generate leads via online and offline advertising and then sell to them via an autoresponder. That’d be nuts and would give them a serious advantage in the industry.
However, I am here to review what the software is, not what it could be so let’s proceed.
LeadPages can create websites
If you’re in a need of a website where you can showcase your portfolio, publish blog posts and news, and etc, then LeadPages can help you take care of that quickly.
Probably one of the fastest website builders I’ve ever had an opportunity to test, LeadPages site builder also comes with a variety of beautiful templates.
Pages you build with LeadPages can be optimized for SEO easily, although nothing beats the good ol’ WordPress in that category.
Clickfunnels has Backpack
If you’re selling a product, this can be of real help, especially if you plan on charging an expensive price. Backpack can help you create an affiliate program that will attract independent affiliates who will promote your product in exchange for a commission.
The thing is, it’s not that hard at all. You can do everything yourself. It’s that simple to figure out.
That’s it for interesting features. Now, let’s go over some of the off-court things you should also know.
If instead of selling a product and creating an affiliate program for others to participate in, you’re the one who wants to promote, it may be beneficial for you to know that both of these companies pay high commissions for every membership of their product you sell.
Commissions vary as both of these companies have pretty weird commission rules for both of their software. With LeadPages, commissions can go from 10% up to 50% and have a potential to make $1100+ per sale.
Clickfunnels pays 20% commission for their software in the beginning and you can scale it up to 40% if you sell enough memberships. More about this in my Clickfunnels affiliate program review.
While commissions may seem higher with LeadPages, Clickfunnels easily sweeps them here since they also have dozens of other products in their ecosystem, some of which cost up to $2997. And yes, the commission is 40% on these too.
One specific product, the One Funnel Away Challenge, costs $100 and pays 100% commission per sale, meaning that you get $100 per referral. This one is unique not only for this reason but because it’s such an easy sell and the course itself is based entirely on Clickfunnels which means that if people want to follow the course, they’d have to sign up for Clickfunnels where you’ll also get a commission.
This isn’t a must though. However, most people will do it – talking from personal experience with promoting the program.
There are also free books. The reason why affiliates promote them as well is because after people buy the book (all customers pay for is shipping), they will be upsold 3-4 products, some of which are really pricey. Take a look at the example below.
So if you’re looking for a great affiliate program to join, look no further than Clickfunnels.
Support and community
Often overlooked by potential customers, this is a category that always has to be considered when looking into any expensive product.
While LeadPages community is big, having 18,000+ helpful members inside their Facebook group, I can safely say that they are no match to Clickfunnels in this category as well.
To start off, Clickfunnels Facebook group has 250,000+ members with dozens of helpful posts every day. A lot of members of this group provide some type of service and they try to get all the attention by posting helpful, in-depth content which is great for you as someone who is just getting their feet wet.
In addition, if you’re an affiliate, there is a group called Clickfunnels Avengers with 50,000+ members solely for Clickfunnels affiliates.
Let’s now take a look at the support. Now, here is the deal. Clickfunnels support can be slow at times. I did have some negative experiences when trying to get some technical help from their team. It took them more than a day to reply to my email and I was pissed. Luckily, that happened only once.
Live chat is available but Platinum and Collective members will be prioritized over Startup members, as stated on their website. Collective members also have phone support.
Lastly, regardless of what plan you purchase, you have the option to schedule a free 30-minute coaching call with one of their team members once you sign up.
LeadPages support is pretty fast, like everything else in the platform. Chat support is available but only in more expensive plans. As with Clickfunnels, members of the most premium plan can also get phone support. However, that plan is wayyyy cheaper than Clickfunnels Collective. We’ll get into the pricing shortly.
1-on-1 Quick Start call is also available for Advanced members only.
Who has the edge here? Tough to say. Let’s call it a draw.
Let’s go with LeadPages. LP is a lot more affordable than Clickfunnels. There are 3 available plans and here is the pricing structure:
There’s a catch here. When you pay annually, these are the monthly prices. If you’d like to instead pay monthly, prices are the following:
You can get a great discount by paying an annual price but many people don’t have enough money or simply aren’t sure if they want to use LeadPages for an entire year.
Moving on to Clickfunnels pricing, plan costs are:
As you can see, Clickfunnels is clearly more expensive than LeadPages. Clickfunnels Collective (renamed to TwoCommaClubX this year) is the most expensive coming at $2497 per month. By purchasing this plan, you get access to Clickfunnels inner circle and premium coaching from FunnelFlix.
There are a few ways to get Clickfunnels discounted but that usually involves buying one of their bulk offers where you pay a big upfront price.
Clearly, LeadPages takes the win here as it has a way lower barrier to entry.
Where Does Clickfunnels Win
- Better sales features
- Email autoresponder Actionetics
- Affiliate management app Backpack
- Hours of training in FunnelFlix
- Bigger and more supportive community of users
- Better discount offers
- Better affiliate program
Where Does LeadPages Win
- Better for generating leads
- Can create SEO friendly websites
- Grow your email list offline with LeadDigits
- Faster and easier to use
- More affordable
- Pop-ups and alert bars
Which One Should You Choose
It’s really difficult to say which one is better than the other. At the end of the day, it depends on you, your goals, skillset, and budget.
If your goal is having a simple sales funnel or just growing an email list then LeadPages is better for you. This is a perfect tool for individuals/self-employed and smaller businesses because it’s affordable, has a faster learning curve, and comes with just enough features for you to market your product/service.
On the flip side, Clickfunnels is better for you if you’re looking to create more complex sales funnels, sell multiple products, and even if you have a marketing agency. You’ll also get access to more training than you can consume but be prepared to pay the price as Clickfunnels has quite a price tag.
I hope that this review was helpful to you. Both Clickfunnels and LeadPages are great pieces of software and one can’t really make a mistake by purchasing either of them. Again, it depends on what one’s goal is.
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