When you hear the words “landing page software”, what’s the first brand that comes to your mind?


Chances are, it’s LeadPages.  


LeadPages is indeed one of the most, if not the most, popular landing page builders on the web. Claiming to be the perfect solution for business owners and individuals to create landing pages that will bring in more email subscribers than before, with no coding or web development knowledge required. 


Sounds cool, right? Well, the problem is that this is exactly what all of their competitors claim as well. For a customer looking to invest their hard-earned money into an expensive marketing tool, it’s difficult to choose from dozens of the-ones.


Do LeadPages’ features back up their original claims? What are the benefits and downfalls of using it?


In today’s review, we’ll find out all of that.


Content table:

  1. LeadPages Overview
  2. Look Inside LeadPages – Most Interesting Features
  3. LeadPages Pricing
  4. LeadPages Pros and Cons
  5. Who is LeadPages for and Why
  6. Conclusion

Without any further to do, let’s jump right in!

LeadPages Overview


LeadPages is a Software-as-a-service product that can be used for creating landing pages and popups and people use it for one specific goal – building an email list. 


We all know that an email list is one of the biggest assets a business can have online, there is no question about it. Even today in 2020, it’s still crucial for you, as someone who wants to have an impact online, to put some work in when it comes to building your list.  


It doesn’t have to be just email, you can also add people to a chatbot list or collect phone numbers. However, LeadPages’ features are mostly geared towards collecting email addresses from websites. 


LeadPages comes with a bunch of apps like LeadBoxes, LeadLinks, LeadDiggits, etc. 


LeadBoxes can be used to create pop-ups on your website. LeadLinks helps you instantly register a subscriber to another email list of your choice by creating a special link that will be added to your emails. LeadDiggits can be used to collect leads via SMS. 


There are other apps like LeadPages site builder which we will also cover in this post.  


Unlike competitors like f.e. Unbounce, LeadPages sets no limits on the number of visitors that can visit your page and also on the number of leads you can grab. 


It’s also one of the most affordable marketing Saas products at the moment, which is one of the big contributors to its popularity. More about the pricing later on. 

Look Inside LeadPages


Let me now give you a sneak peek of what’s inside LeadPages. Note that they do offer a 14-day free trial. 


This is the first interface you’ll see once you log in. 


The first thing I’d like to point out is the user experience. Navigating all of the features is really easy with LeadPages. If you were to log in f.e. Infusionsoft, you’d be screaming for help. This is why you need their experts in order to learn how to use their software. 


With LeadPages, those things aren’t necessary. The software is pretty easy to figure out. Let’s now cover some of the biggest features of LeadPages.


LeadPages Sites   


Many see LeadPages as just a “landing page builder”. However, with LeadPages, you can create an entire website. 


LeadPages Site is an app that allows you to do this. It has over one hundred website templates from all industries you can use for your site. 


I have to point out that all pages you create with LeadPages are mobile responsive, meaning that users can view them from their mobile phones without any glitches or errors. 


They have pre-built pages every website needs like f.e. about pages, portfolio pages, contact pages, etc. Besides, all pages that you create can be optimized for search engines which means that LeadPages is SEO friendly.


However, when it comes to building a website, nothing beats WordPress. Although it is sweet for them to have a site builder, I wouldn’t buy the tool solely because of that. However, let’s talk about landing pages now. 


There are numerous types of pages you can create with LeadPages like webinar pages, thank you pages, product launch pages, etc. There are built-in templates for all of these meaning that you can have an entire sales funnel up and running pretty quickly. 


Inside the actual editor, things are pretty straightforward. No coding or some special web design skills are required for editing. All you have to do is select the element of the page you want to change and do some simple Paint-style editing.    


It’s really simple to create an awesome-looking landing page fast. However, the thing I’d like to point out is that the editor is not as feature-rich and customizable as competitors’, specifically talking about Unbounce and Instapage.  


For instance, you aren’t absolutely free to drag and drop elements of the page wherever you want. Instead, there are certain drag-and-drop zones and only there you can place your elements.   


When it comes to email forms, things could be better as well. You can’t create smart, multi-step forms, just a simple email sign up box. 


You can sell products with LeadPages thanks to their Checkout element but there are checkouts in other software like Clickfunnels that obliterate their checkout with their revenue-boosting features like order bumps and others. 


Summing up LeadPages editor, it’s nice but there are better. If your goal is to just get something out there fast, you’re not really tech savvy and don’t have a big budget then you can benefit from LeadPages. 


However, if you’d like to create complex sales funnels that will maximize AOV, I’d look the other way.  




LeadBoxes is an app that is used for creating pop-ups. Now, some of you may think that pop-ups are annoying and wonder: “Why in the world would I want to annoy my visitors?!”.


Well, if we were to talk about pop-ups like the ones you see below, then you’d be right. 


These are what I call “bad pop-ups”. Thumbs up for my originality.


Thanks, I’ll be here all week. 


Anyway, moving on, the thing you might not know about pop-ups, the good ones, is that they convert! Sometimes, like crazy. 


“Good pop-ups” have a lot of planning behind them. They usually aren’t shown to the visitor right away, have a great offer presented with a great copy, and are congruent with the site’s overall design. 


And LeadBoxes can help you design the good guys that actually won’t have your users smashing their computers.  


Pretty simple to use, like all the other apps LeadPages has. You can create various types of pop-ups, including exit-intent pop-ups, time-delay pop-ups, etc. In my opinion, LeadBoxes is one of the stronger muscles of LeadPages.


Alert Bars  


These are a type of pop-ups that don’t cover your full page, just a part of it. Think of them as pop-ups’ little brother. Alert bars can help keep all of your website visitors informed about something you want them to be aware of – special discounts, events, etc.  


You can add these wherever you want, whether that’s your landing page, home page, or a blog post. Alert bars from LeadPages are also mobile-responsive and overall, they look nice and non-intrusive which is exactly what you want in 2020 and beyond.    




This is one is pretty cool. By setting up a LeadDiggit, you can enable your users to opt-in to your email list just by texting you. For this to work, your prospects need to have a phone number from one of the following 4 countries – USA, UK, Canada, and Australia. Unfortunately, it doesn’t work for other countries. 


All the prospect has to do is exactly what you see on the screen – reply to your text with their email address. Of course, you can edit this text and make it more personalized. 


It may sound a bit confusing to set up but it really is not, they do have detailed guides on how LeadDiggits exactly works.


These were some of the most interesting features in my opinion. My favorite part is that the platform is easy to use and it loads pretty quickly, something that competitors like f.e. Clickfunnels need to work on. 

LeadPages Pricing 


LeadPages has 3 pricing plans:  

  • Standard Plan – $25 per month billed annually/$37 per month billed monthly
  • Pro Plan – $48 per month billed annually/$79 per month billed monthly
  • Advanced Plan – $199 per month billed annually/$321 per month billed monthly


In my opinion, the best option to start off with is the Pro plan. The reason for this is that you are able to have up to 3 sites, do A/B testing, and have chat support. None of these three can you do/have with a Standard plan.


Although it is cheaper, the Standard plan just doesn’t cut it with only 1 site and slower support via Email. With this plan, you also don’t have a Checkout feature and can’t accept payments.   


LeadDiggits and LeadLinks are also not available in the Standard plan.


When it comes to the Advanced plan, the pricing is as big because you can have a lot of sites and prioritized phone support. You are also able to schedule a free 1-on-1 call with one of their team members to help you get started.


However, the price is tough to swallow. This is why suggest starting with a Pro plan, getting your feet wet, and then deciding if you will commit to LeadPages long-term. At this point only, I’d consider purchasing the Advanced plan.

LeadPages Pros and Cons


Now that we’d covered some of the interesting features and the pricing of LeadPages, let’s dive into the pros and cons of the platform. 


After that, I’ll help you decide if LeadPages is the right tool for and if you can benefit from it. 


LeadPages Pros

  • Affordable – Compared to other landing page software like Unbounce, Instapage, and Clickfunnels, LeadPages gets ahead with its pricing. Looking at what you get for a certain price, it’s a good bang for your buck
  • User experience – The software is really easy to use. No coding, no extra plugins or any of that stuff are required. A middle-school kid could learn how to use all of the apps. In addition, their load speed is impressively low.
  • Done-for-you landing pages and websites – About 90% of the hard work is already done for you. All you have to do on your end is just change the content of the pages you plan on using. 
  • Templates are already proven to convert
  • Great support
  • No limits on visitors and leads
  • Pages are SEO friendly

LeadPages Cons

  • A/B Testing – Split testing is available but it’s not the best one
  • Lacks customization options inside the editor
  • LeadDiggits available in only 4 countries
  • Pretty basic checkout options, not the best tool for selling products
Who is LeadPages for  


Individual/business team just starting out online     


When you’re just starting out and getting your online business off ground, chances are that you don’t have a big budget. You probably don’t have the money to afford the absolute best software on the market but just want a good enough solution.


LeadPages is perfect for people who fall into this category. Easy to use, short learning curve, fast and with no glitches – perfect for someone who is just getting their feet wet into online marketing.


When you’re at the beginning, the last thing you want is complicated technical features, a long and dreadful learning curve, and other unnecessary headaches. 


Once you get to a certain point where you find yourself and your team needing a more complex, feature-rich, expensive software, then you can switch to alternatives such as f.e. HubSpot.   


Smaller businesses going online


Chances are that some of you may have a business but you have yet to establish an online presence. Similarly to the category above, you may not have a big budget and just want to get something off ground and gather data. 


Bloggers/Youtubers/Affiliates/Freelancers/Self-employed specialists


In short, individuals who are doing their thing, following their passion, running pretty much everything themselves, and don’t want to get too distracted with the complicated marketing stuff. 


To be honest, I think no category is a better fit than this one. Youtuber filming kitchen tutorials doesn’t really care about advanced split testing and those kinds of things, just a simple landing page so that they can build their email list and build a closer relationship with their subscribers.  


What if I don’t belong to any of these categories?


The thing is, you can always try LeadPages out before paying a single dollar. You may represent a bigger business, digital agency, or an advanced marketer looking for great software to rely on. While I don’t recommend LeadPages in that case, you can still check it out.


In those 14 days you have for free, you can go through every single feature of the software. Twice. It is that simple to figure everything out. 


Having that said, you also have to consider the cons. This tool is, in my opinion, not for advanced marketers and established brands simply because it doesn’t have all the features those may want.



LeadPages is a great tool, hands down. But is it really the best? I wouldn’t say so. Like every other product in the world, it has it’s pros and cons and for some, features that LeadPages misses may not be a big deal but for others, it may be a deal-breaker. 


What I do encourage you to do if you feel indecisive is to try it out for 14 days for free. They do have great support and a bunch of tutorials and how-tos for all of their apps.  


If you want to look the other way, check out some of the alternatives. 


Having that said, make sure to comment down below if you found this post helpful and also if you have any questions. I’ll get back to you as quickly as I can.


Also, click that little Like button below if you liked the article. This way, Google’s algorithm will see that this post is helpful and therefore, it will show it to more people. 


Thanks and have an awesome day!


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