Looking to boost your website’s revenue? Want to generate more leads and sales off of your website?
Adding a sales funnel to your website is definitely a great choice to make when looking to do exactly that – make more money with your website.
Did you know that over 90% of people that are visiting your website aren’t ready to buy? I mean, they maybe want a product but they simply aren’t ready to get it from you.
This is because shoppers like comparing prices which is easier than ever today thanks to the internet. And it’s easier to come back to a website than to a real life store after you find the price you want. On the other hand, some of your first-time visitors simply don’t want to buy anything at that moment.
Having that said, although they aren’t ready to buy, you shouldn’t lose on this massive amount of traffic.
And today, I’ll show you why most of website owners are pushing these people away from their websites without even realizing it.
In this post, I’ll cover:
- What is a Sales Funnel and Why Does Every Website Need it
- What is Clickfunnels
- How to Use Clickfunnels With Your WordPress Website
Why Does Every Website Need a Sales Funnel
First of all, what is a sales funnel?
For those who don’t know, a sales funnel is a process of turning a complete stranger, somebody who has never heard about you, your brand and your products and services to the person who is happily buying your offers on a consistent basis.
It’s like having the best sales person you could possibly hire close sales for you while you sleep. For more about sales funnels, how they exactly work and how to create one, check out my in-depth article on them below.
Now, onto the part on why do you specifically need one as a WordPress site owner.
You see, in the article I’ve just mentioned above, I talk about ‘traditional websites’. Those are websites with the Home page with a bunch of content and thousands of links. Then the About page, Contact page, banners, ads etc.
More specifically, I talk about those websites converting terribly and you, the site owner, needing a better option. I talk about you needing something that will convert better than the 1-2%.
You can surely do better than sending 100 people to a site and getting only 1 customer, right?
Why do websites convert horribly and push many potential customers away?
For lazy folks who don’t want to go and read my post on funnels, a typical website where the owner just sends traffic to the Home page, hoping for the best is converting really bad for a few big reasons.
First things first, the structure of the most websites is overwhelming. You have so many directions. Portfolio page, banners, pop-ups, this product group, that product group etc.
When you throw 10 products on the visitor, he/she gets overwhelmed and leaves. Remember my statistic I’ve mentioned in the beginning of the post that over 90% of people who first visit your site aren’t ready to buy yet. Then why are you pushing them?
There are some things you can do optimize your website to convert better within the actual platform itself but the best bet would be to go to a 3rd party company and create a sales funnel.
Because a sales funnel, on the other hand, has only one direction. There are no distractions and you don’t sell right away but provide something valuable to the user to build his/her trust with your business. This is how you get to keep that 90% of traffic that isn’t ready to buy in your network.
Then, you make an offer when you already have a person trusting you enough to buy from you. By focusing on building trust first, you’ll have a much bigger number of people coming back to your offers and actually buying your products/services.
So, should you ditch your site?
No, not at all!
It just depends on the type of website you have. For example, if you have a type of website I’ve mentioned above and it’s wasting you money then you need to stop and seriously start learning about funnels. You don’t need to shut down your site completely, you can just add a funnel to it.
However, there are people who have ditched their sites completely and started over with a sales funnel and got impressive results, without ever turning back to the old skool website.
There are also types of websites which are really useful and shouldn’t ever be replaced like f.e. blog or podcast.
For more info on this, check out the types of websites that can be replaced with a sales funnel.
If you still want to keep your website, regardless of it’s type, you can simply connect a sales funnel to it. That’s totally doable and can still make you sales if you do it right. For more about that, keep reading.
But how do you build a sales funnel in the first place?
Well, you’ll need a software to do that. Bringing us to…
What is Clickfunnels
Clickfunnels is the software that builds and puts together a sales funnel. I recommend it actively to other marketers because it’s fits perfectly in the middle between cheap and buggy marketing tools and high end software that only 1% of only marketers can afford.
It’s very simple to use and everyone, even a complete dummy, can make an effective funnel for their website thanks to their free coaching you’ll get once you become a member, all-in-one marketing toolkit, great community and support team and finally, their leader who is an influencer with millions of followers, Russell Brunson.
Read my in-depth Clickfunnels review for more info about the software and the company and also to find out some special bonuses you’ll get if you decide to become a Clickfunnels member through my referral link.
Think of it this way. You have a product and a message you want to share with the world. You need a great system set up to do this which is a sales funnel. And Clickfunnels is the tool that basically helps you set up that system and make it live.
Clickfunnels has became such of a brand that it integrates with many other software easily, including WordPress.
Yes, you don’t have to get rid of your WordPress website at all. If it’s there just for the online presence, keep it. But if you’re continuously sending traffic to it and spending money on ads and hoping that it will make you sales, you’ve got to rethink this.
What you should do is add a sales funnel to your site under the same domain. And whenever you want to sell something, link to that funnel from your Home page, blog post etc.
How do funnels work? I am confused!
Don’t worry, there is a solution for this. Clickfunnels offers a lot of training, both free and paid, on funnels and how to create them.
And although their free training is really good, most of it lacks a complete blueprint and mentorship we all need for setting up a sales funnel. This is an intense task which is why you don’t want to miss out on anything that could possibly make or break your funnel.
Instead, you should look towards their paid programs.
Their best paid training for beginners is the One Funnel Away Challenge which is a program that teaches you how to build a sales funnel in 30 days with a complete step-by-step blueprint (regardless of your level of experience). It’s also inexpensive! Read my full review of the program.
However, if you decide to become a member of Clickfunnels Platinum plan (the most expensive of the two available plans coming at $297 per month), you’ll get access to all of their training for free.
This includes the One Funnel Away Challenge I’ve just mentioned along with their more higher-end programs like Funnel Builder Secrets and Funnel Hacks which are amazing but also very expensive individually.
Don’t worry about connecting Clickfunnels to WordPress and all of that stuff before you set up your sales funnel. After you do that, come back to this post.
Already got a funnel?
Great! Now, let’s cover how to exactly set this all up.
How to Use Clickfunnels with WordPress
Things may get a bit techy from here but don’t worry, if you just follow this step-by-step guidance, you’ll have Clickfunnels integrated with your WordPress site in no time.
So, here is how to start. First you’ll need to install a Clickfunnels plugin into your WordPress website. In your Admin area, go to Plugins > Add New and search for Clickfunnels.
Install this plugin and activate it. Now, go to your Clickfunnels account. Navigate to Account Settings.
If you scroll down the page, you’ll find WordPress API key. Click on the Expand button and copy the key you see.
Now, go back to your WordPress dashboard. On the left sidebar, find Clickfunnels > Settings. From there, enter your Account Email and paste the key you’ve just copied into the Authentication Token.
Click on Save Setting to apply the change. Now, you have to check if everything is connected. Click on Compatibility Check and if everything is green, you’re done!
Congrats! You’ve connected Clickfunnels with WordPress.
From General Settings of the plugin, you can choose your page display method, your favicon and tracking codes.
What’s next? Adding your funnel to WordPress!
Adding a Sales Funnel from Clickfunnels to WordPress
It’s time to add your project to WordPress. Here is how to do this. First, go to your WordPress dashboard and navigate to Clickfunnels > Add New.
From there, you’ll need to select a few of your preferred options. Do you want your funnel to be your Home page, 404 page or just a normal page?
Then, select the funnel you want to add, choose the funnel step you want to use and finally, enter the slug you want.
Also, don’t worry about your Clickfunnels URL, it’s only there for reference and it won’t be actually used.
That’s it! Now you’re ready to go. You can view all of the pages you’ve added to your site at Clickfunnels > Pages (above the Add New button).
Told you it wasn’t going to be hard! It’s time to finally scale your website and business to your desired level (and above). I hope that this post was helpful.
If you have any questions, make sure to ask them in the comments below. Happy funnel hacking!